Your favorite mattress just became more affordable! Introducing the No Cost EMI offer on the whole range of SOHO products. With No Cost EMI offer, you get:

FAQs on No-Cost EMIs

1. Who bears the cost for the discount given in No-Cost EMI?

SOHO would bear the cost of No Cost EMI. It will be given as an upfront discount on the product cost to the end consumer. The discount percentage will vary by the bank and period of EMI.

2. Which payment methods can be used for No-Cost EMI?

No-Cost EMI is available on credit cards from all major banks such as Kotak, HDFC, Axis, Indusind, RBL, ICICI, Standard Chartered, YesBank and American Express.

3. Will the customers’ banks continue to charge them interest?

Yes, the customers’ banks will continue to charge them interest. However, this interest charge has been provided to the customer as an upfront discount at the time of purchase, effectively giving them the benefit of a No-Cost EMI.

4. How can I know about the percentage discount of the No-Cost EMI borne by me?

Calculations on the cost incurred by the merchant at all standard plan and tenures are listed below:

5. Is GST charged over and above this amount?

Yes, banks charge GST to end consumers on the interest paid over and above this amount.


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The interest rates charged by various banks for each of the tenures are provided for your reference. The minimum transaction amount for which EMIs are applicable can vary for each bank. The maximum amount is dependent on the card limit set by the issuing bank.

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